Eye care professionals have the potential to be at the forefront of this new dimension of human performance. In an industry that faces increasingly more competitive pressures from retail product commoditization, industry consolidation and online eye testing services, developing a new sub-specialty vision performance experience may offer both practice and professional growth opportunities in an exciting new area of frontline optometry.
Optometry’s’ relatively narrow definition of sports vision may be limiting the full potential of improving human performance by only focusing on improving optical clarity, protection, fit and ocular motor function of the eyes. To date, the sports vision industry has concentrated on patient education and helping primary eye care practitioners to incorporate Sports Vision techniques into their daily routine. This support helps eye care practitioners to promote their practice and sell sports specific eyewear. In the future, a broader definition of Optometric sports vision is needed to unlock the full scope of abilities and talent within an athlete, so they may attain their true potential of both mental and physical attributes. Neurodynamic Vision promises to drive this new frontier for Optometry.
Here are some quick links to select practice management articles discussing how to develop a sports vision focus within a practice
The Vision to Win - OD starts sports vision business as an adjunct to primary care practice: Women in Optometry, Models of Practice January 2018: “Two years ago, I sat down with my husband and I said, ‘There’s never going to be a good time to start a sports vision business. So let’s do this.’”
Invest in Sports Vision - utilize technologies to create or grow this specialty in your practice, Optometric Management, January 1, 2017, By Amanda Nanasy, O.D., Pembroke Pines, Fla. This article provides background on some sophisticated, high-tech instruments that one could build a practice around. This information, and real-life examples may aid in considering these investments.
How One OD Maintains a Profitable Sports Vision Specialty - Review of Optometric business By Charles Shidlofsky, OD, FCOVD May 9, 2018 - We generate about $50,000 annually just from sports vision therapy. In addition to professional and everyday athletes, I often find sports vision opportunities when I do my back-to-school examinations
Eight Steps to Profit in a Sports Vision Specialty - Review of Optometric business BY Alan Berman, OD Nov. 18, 2015 - Sports vision is fast growing, fun and rewarding. Eight steps can put you into this field profitably–whether you offer it as a niche or as a full specialty.
- Tips for establishing a sports vision practice - Optometry Times, Oct 21, 2015: Fred Edmunds, OD, FAAO, says there’s no one right way to provide sports vision services. “The interesting thing about sports vision, for better or worse, is that there are many ways to do things,” he says
Sports Vision: Vision Care for the Enhancement of Sports Performance, Graham B. Erickson OD FAAO FCOVD - From basic eye care services to visual performance enhancement training, this evidence-based resource explores a wide range of sports vision services, addressing many of the questions you may have regarding assessment and treatment procedures, outcome expectations, and applications to sport.
- Purchase on Amazon Sportsvision Care